LikeThat Style App
Hired to ideate on apps that could incorporate a patented visual search technology, I drove research, discovery, UX and final visual design while keeping in mind my goal of providing user delight. I worked closely with the team as we started the journey in understanding user’s goals, needs and desires in the world of women’s fashion. Early on, I conducted competitive product reviews, as well as chaired primary research including expert interviews, demographic focus groups and analysis of fashion oriented online content and apps.
Hired to redesign the existing Yahoo! Weather Android app, I worked with a small team (one Project Manager and five engineers). I drove research, discovery, UX and final visual design while keeping in mind my goal of providing user delight. I led the team through key insights while gathering requirements and understanding user’s goals.
Project was defined as a “big swing” with multiple touch points, devices and IRS rules. Consideration was given to Intuit’s donation tool called “It’s Deductible”. Solutions could also involve a user’s mobile phone, the concept of importing information and the TurboTax Online donation experience.