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Enhancing the digital world one moment at a time

 

justvisual_logoLikeThat Style App

Hired to ideate on apps that could incorporate a patented visual search technology, I drove research, discovery, UX and final visual design while keeping in mind my goal of providing user delight. I worked closely with the team as we started the journey in understanding user’s goals, needs and desires in the world of women’s fashion. Early on, I conducted competitive product reviews, as well as chaired primary research including expert interviews, demographic focus groups and analysis of fashion oriented online content and apps.

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Yahoo! Weather App

Hired to redesign the existing Yahoo! Weather Android app, I worked with a small team (one Project Manager and five engineers). I drove research, discovery, UX and final visual design while keeping in mind my goal of providing user delight. I led the team through key insights while gathering requirements and understanding user’s goals.

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Intuit TurboTax

Project was defined as a “big swing” with multiple touch points, devices and IRS rules. Consideration was given to Intuit’s donation tool called “It’s Deductible”. Solutions could also involve a user’s mobile phone, the concept of importing information and the TurboTax Online donation experience.

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